As part of the Sloggi SS25 Zero Feel Campaign, dance choreography and vibrant production design feature at the forefront of the 20s & 15s spots. A blend of fluid movement, soft lighting, and clean framing to evoke a sense of unrestricted comfort.

The direction prioritizes body language and fabric interaction, emphasizing the product’s second-skin fit. A muted, airy color palette enhances the ethereal quality, reinforcing the campaign’s theme of weightless freedom. The cinematography is intimate yet dynamic, using warm tones and close-ups to capture subtle textures.